For this collection the Swedish brand is once again working with recycled polyester, bio-cotton and bio-hemp. And for those who think these materials sound a bit boring, think again! Just look at the fabulous organza evening dresses, or the flower photo print dresses. I must say I think this collection will adorn more bedroom walls than actually be worn, but it's great that a big-name brand such as H&M is making an effort to raise awareness on the environment side. On a different note, how perfect is Constance Jablonski's hair. Wow!
The collection will hit shops and online stores on April 12.