Who’d have thought a plain elastic band could double up as a fashionable accessory? Well, Dutch designer Martine Viergever certainly did with her Gummi-C project. The idea is that small silver or gold ‘beads’ are added to an elastic band, transforming them from functional objects to pretty little wrist trinkets. It works by stretching the rubber band, then slipping on the specially designed ornaments and voilá, your bracelet is born!
The nude colour in which most elastic bands come is already great but Viergever suggests adding coloured bands to match your outfit. It’s a little bit of genius if you ask me and will definitely be making an appearance at my arm party soon enough!
Photography and Styling: Thomas Voorn